🚀 If we only pursue efficiency, can we really be creative?
How can we avoid making a poorly successful product/service well?
How can we avoid “zombie” projects?
These are some of the questions at the center of the Let’s peoplerise dialogue on Friday, Dec. 2.
Learn more with us about the dance between:
🔹exploitation and exploration
🔹complicated and complex system
🔹improvement and innovation
🔹zone of comfort and challenge to the unknown
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I talk to you about innovative product development, inspired by the book “
Inspired: How to Create Tech Products Customers Love ” by Marty Kagan. There is a big difference between leading companies and others in the product creation process. The key concept is “product discovery”: exploring and testing ideas before investing heavily. This is integrated with “product delivery” or “construction.” The author of the book stresses the importance of prototypes, which in HW I prefer to call “pretotypes,” and tools such as Lean Canvas and Story Mapping. There is too much focus on Scrum, when instead it is important to create truly useful functionality. The book is recommended for those who want to truly innovate.
Pretypes are quick and inexpensive demonstrators to test key ideas before creating complete prototypes. I am talking about an automated palletizing project where we made a pretotype of the most critical component, which was the tray, in just 15 days. We saved several months and significant investment. This pretotype allowed us to validate the best materials with which to build the final tray.
It is very important to balance innovative bets in product development projects, using Rosabeth Moss Kanter’s innovation pyramid. Especially effective is the Lean Canvas, which
In this interview with Antonio Panareo of Story Time, we talked about the agile innovation factory that I established during my last corporate experience. Establishing this agile factory was a real gamble and I talk about the experience I had with my teams.
