The Agile Factory

Libro Fabbrica Agile
8.

The concept of value

Today what we call value can be regarded as a form of quality representation.

Value-driven Adaptive (Agile) Process-versus plan-driven Predictive (Waterfall) Process-maximizes the value created for the customer or user.

To also qualitatively measure value, Kano’s Customer Satisfaction and Dissatisfaction model is very effective, as is its evolution over time.

Not all of the market is significant for those who offer innovative products, and its most receptive part must be selected, according to the Diffusion Theory of Innovation. Minimum Viable Products (MVPs) can be addressed to this part to validate ideas, according to the Lean Startup philosophy.