The Product Exploration

The Product Owner’s role as project leader is best suited to foster innovation because he or she is in charge of each of the 4Ps of the Marketing Mix (Product, Price, Place, Promotion).

Starting from a selected promising idea, it is necessary to evaluate, through an Exploration project, the opportunity to start the development of the related product.

It is of great help at this exploratory stage to use dynamic tools that evolve over time such as the Lean Canvas and Product Canvas. In this case, the introduction of indicators and subsequent management of the portfolio of ideas are appropriate.