From idea to product in an effective way

Once the why and the conditions necessary to make innovation sustainable are clarified, a minimal, no-frills approach to develop a product is outlined in the chapter. This is done by starting with an idea and bringing it into sharper and sharper focus, until we understand the meaning of the product itself.

The use of the Vision Canvas for the evaluation of ideas

The focus lies in the evaluation of ideas using the Vision Canvas for subsequent selection. Courage is needed both to balance the initial over-selection and to abandon development when the preconditions are no longer visible.

The great challenge is not to stop (or slow down) the right ideas and projects is to stop projects destined for failure instead.